Expertise
Copywriting & Caption Development
Health topics need copy that is accurate and easy to follow. I write and review captions and campaign copy so an ordinary reader understands them the first time.
What this covers
- 01
Captions
Short captions that explain the post and say what to do next.
- 02
Campaign copy
Headlines and body copy that carry one campaign message.
- 03
Tone of voice
A tone that suits a medical professional: clear, calm and respectful.
How I work
- 01
Discovery & Research
Understand the practitioner, the patients and the current digital footprint.
- 02
Strategy Development
Set positioning, audiences and the messages worth repeating.
- 03
Planning & Execution
Turn the strategy into a content calendar and coordinated campaigns.
- 04
Monitoring & Optimization
Watch what is published, gather feedback and adjust.
- 05
Analysis & Growth
Review results with the client and plan the next stage.
Need help with copywriting & caption development?
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