Digital presence programme for a clinic

This is a draft outline. Each section says what will go there. Replace it with a real project in content/projects.ts before publishing.

Client

To be added

Category

Healthcare Marketing

My role

Account lead: objectives, reporting and alignment of marketing activity.

Made for

Clinic owners, hospital management and diagnostic centres

The full digital presence of a clinic, not only its Facebook posts.

1. 01

   Clinic overview

   The clinic and where it stood at the start.

2. 02

   Digital audit

   Problems and opportunities in the existing online presence.

3. 03

   Digital strategy

   How the clinic's visibility online would be built.

4. 04

   Social media management

   Content, design and posting strategy.

5. 05

   Digital assets

   Website, Google Business Profile and social media branding.

6. 06

   Performance overview

   Audience growth, reach, engagement and leads. Include only if real data exists.