Expertise
Content Strategy & Planning
Content works when it is planned, not improvised. I build monthly calendars around what the practice wants patients to understand.
What this covers
- 01
Content calendars
A month of content mapped by date, format and topic.
- 02
Topic planning
Topics drawn from the questions patients ask most.
- 03
Patient-centric messaging
Messages written from the patient's point of view.
How I work
- 01
Discovery & Research
Understand the practitioner, the patients and the current digital footprint.
- 02
Strategy Development
Set positioning, audiences and the messages worth repeating.
- 03
Planning & Execution
Turn the strategy into a content calendar and coordinated campaigns.
- 04
Monitoring & Optimization
Watch what is published, gather feedback and adjust.
- 05
Analysis & Growth
Review results with the client and plan the next stage.
Need help with content strategy & planning?
Tell me about the practice and what you want patients to know.