Expertise
Key Account Management
I manage the client relationship and coordinate the work behind it. The brief, the deliverables and the deadlines sit in one place, so the client knows what is happening and what comes next.
What this covers
- 01
Acquisition & retention
Bringing new accounts in and keeping existing clients well served.
- 02
Deliverable coordination
Tracking each piece of work from request to delivery.
- 03
Stakeholder alignment
Keeping the client, the creative team and management agreed on the plan.
How I work
- 01
Discovery & Research
Understand the practitioner, the patients and the current digital footprint.
- 02
Strategy Development
Set positioning, audiences and the messages worth repeating.
- 03
Planning & Execution
Turn the strategy into a content calendar and coordinated campaigns.
- 04
Monitoring & Optimization
Watch what is published, gather feedback and adjust.
- 05
Analysis & Growth
Review results with the client and plan the next stage.
Need help with key account management?
Tell me about the practice and what you want patients to know.